Social media communication is an ideal instrument to make companies and brands come alive. Where else can you place stories about products, campaigns, employees better than on social channels? This is where your customers stay, inform and entertain themselves – this is where they immerse themselves in the brand stories.
At FARBE BLAU, we manage both small and large social media accounts, from strategy development to content creation in video, image & text and community management.
Thanks to years of experience and a background in journalism, our goal is to create high-quality content that delivers added value to fans and followers, intensifies your customer contact and increases leads and sales.
Instagram is a social network focused on photo and video sharing. Instagram has over 1 billion monthly active users worldwide. The mobile focus appeals especially to younger target groups. More than 180 million businesses are actively represented with an account. A business or brand is followed by 90% of Instagram users. The numbers make it clear: Instagram is a relevant channel for the successful implementation of a digital strategy.
Facebook is the world’s number one social network.
Facebook has 2.91 billion active users per month. The largest user group is 25-34 year olds. For most companies, maintaining their own business page is obligatory. They stay in touch with their target group via this channel. Users look for information on products and services here. Therefore, community management is an important building block.
LinkedIn is a career network, here it is about professional contacts and the exchange of business-relevant information.
LinkedIn has about 810 million users in over 200 countries, in the DACH region there are 17 million active users. 57 million brands and companies have their own LinkedIn presence. LinkedIn thrives on blog articles, links and professional exchange. Those who constantly post interesting content can expand their network of customers and business partners.