Privacy
1. Objectives and responsible body
This data protection declaration clarifies the type, scope and purpose of the processing (including the collection, processing and use as well as obtaining consent) of personal data within our online offer and the websites, functions and contents connected with it (hereinafter jointly referred to as “online offer” or “website”). This privacy policy applies regardless of the domains, systems, platforms and devices (e.g. desktop or mobile) on which the online offer is executed. The provider of the online offer and the body responsible for data protection is FARBE BLAU Creative Communication GmbH, Managing Director: Sinja Grimme, Am Eichet 3, 86938 Schondorf am Ammersee (hereinafter referred to as “provider”, “we” or “us”). For contact details, please refer to our imprint. The term “user” includes all customers and visitors of our online offer. The terms used, such as “user”, are to be understood in a gender-neutral way.
2. Basic information on data processing
We process personal data of users only in compliance with the relevant data protection regulations in accordance with the dictates of data economy and data avoidance. This means that user data will only be processed if a legal permit is available, especially if the data is required for the provision of our contractual services and online services, or if it is required by law or if consent is given. We take organisational, contractual and technical security measures in accordance with the state of the art to ensure that the regulations of the data protection laws are observed and thus to protect the data processed by us against accidental or intentional manipulation, loss, destruction or access by unauthorised persons. If, in the context of this data protection declaration, content, tools or other means are used by other providers (hereinafter jointly referred to as “third-party providers”) and their registered office is abroad, it is to be assumed that a data transfer to the countries where the third-party providers are based is taking place. The transfer of data to third countries is either based on a legal permission, a consent of the users or special contractual clauses which guarantee the legally required security of the data.
3. Processing of personal data
In addition to the uses expressly mentioned in this Privacy Policy, the personal data will be processed for the following purposes, based on legal authorizations or consents of the users: – The provision, execution, maintenance, optimization and safeguarding of our services, services and user benefits; – The provision of effective customer service and technical support. We only transfer the users’ data to third parties if this is necessary for billing purposes (e.g. to a payment service provider) or for other purposes if this is necessary to fulfill our contractual obligations to the users (e.g. address notification to suppliers). When contacting us (via contact form or email), the user’s details are stored for the purpose of processing the inquiry and in the event that follow-up questions arise. Personal data will be deleted if they have fulfilled their intended purpose and there is no obligation to retain them.
4. Collection of access data
We collect data about every access to the server on which this service is located (so-called server log files). The access data includes the name of the accessed website, file, date and time of access, transferred data volume, notification of successful access, browser type and version, the user’s operating system, referrer URL (the previously visited site), IP address and the requesting provider. We use the protocol data without allocation to the person of the user or other profile creation according to the legal regulations only for statistical evaluations for the purpose of operation, security and optimization of our online offer. However, we reserve the right to check the log data subsequently if, based on concrete evidence, there is a justified suspicion of illegal use.
5. Cookies & Range measurement
Cookies are information that is transferred from our web server or web servers of third parties to the web browsers of the users and stored there for later retrieval. Users will be informed about the use of cookies in the context of pseudonymous range measurement within the scope of this data protection declaration. The viewing of this online offer is also possible under exclusion of cookies. If the users do not want cookies to be stored on their computer, they are asked to deactivate the corresponding option in the system settings of their browser. Stored cookies can be deleted in the system settings of the browser. The exclusion of cookies can lead to functional restrictions of this online offer. It is possible to manage many online advertisement cookies from companies via the US site https://www.aboutads.info/choices or the EU site https://www.youronlinechoices.com/uk/your-ad-choices/.
6. Google Analytics
We use Google Analytics, a web analytics service provided by Google Ireland Ltd. (“Google”). Google uses cookies. The information generated by the cookie about the use of the website by the user is usually transferred to a Google server in the USA and stored there. Google will use this information on our behalf to evaluate the use of our website by users, to compile reports on the activities within this website and to provide us with further services associated with the use of this website and the use of the Internet. The processed data can be used to create pseudonymous user profiles of the users. We only use Google Analytics with activated IP anonymization. This means that the IP address of the user is shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases is the full IP address transferred to a Google server in the USA and shortened there. The IP address transmitted by the user’s browser is not merged with other Google data. Users can prevent the storage of cookies by adjusting their browser software accordingly; users can also prevent the collection of data generated by the cookie and related to their use of the online offer to Google and the processing of this data by Google by downloading and installing the browser plugin available under the following link: https://tools.google.com/dlpage/gaoptout?hl=de. Further information on Google’s use of data for advertising purposes, setting and objection options can be found on Google’s websites: https://www.google.com/intl/de/policies/privacy/partners (“Data use by Google when you use the websites or apps of our partners”), https://www.google.com/policies/technologies/ads (“Data use for advertising purposes”), https://www.google.de/settings/ads (“Manage information that Google uses to show you advertising”) and https://www.google.com/ads/preferences (“Determine which advertising Google shows you”).
7. Google Re/marketing services
We use the marketing and remarketing services (briefly “Google marketing services”) of Google Ireland Ltd, Gordon House, 4 Barrow St,Dublin, D04 E5W5, Ireland, (“Google”). The Google Marketing Services allow us to display advertisements for and on our website in a more targeted manner, in order to present users only with ads that potentially match their interests. For example, if users are shown ads for products that they are interested in on other websites, this is called “remarketing”. For these purposes, when users call up our and other websites on which Google marketing services are active, a code is executed directly by Google and so-called (re)marketing tags (invisible graphics or code, also known as “web beacons”) are embedded in the website. With their help, an individual cookie, i.e. a small file, is stored on the user’s device (instead of cookies, comparable technologies can also be used). The cookies can be set by various domains, including google.com, doubleclick.net, invitemedia.com, admeld.com, googlesyndication.com or googleadservices.com. This file records which websites the user has visited, what content he is interested in and which offers he has clicked on, as well as technical information about the browser and operating system, referring websites, visiting time and other information about the use of the online offer. The IP address of the user is also recorded, whereby we inform within the framework of Google Analytics that the IP address is shortened within member states of the European Union or in other signatory states to the Agreement on the European Economic Area and only in exceptional cases is it transferred in full to a Google server in the USA and shortened there. The IP address is not merged with user data within other Google offers. This aforementioned information may also be combined with such information from other sources. If the user subsequently visits other websites, the ads tailored to his interests can be displayed. User data is processed pseudonymously within the framework of Google’s marketing services. This means that Google does not store and process e.g. the name or e-mail address of the user, but processes the relevant data cookie-related within pseudonymous user profiles. I.e. from Google’s point of view, the ads are not managed and displayed for a specifically identified person, but for the cookie holder, regardless of who that cookie holder is. This does not apply if a user has expressly permitted Google to process the data without this pseudonymization. The information collected by “DoubleClick” about users is transmitted to Google and stored on Google’s servers in the USA. Among the Google marketing services we use is the online advertising program “Google AdWords”. In the case of Google AdWords, each AdWords customer receives a different “conversion cookie”. Cookies can therefore not be tracked through the websites of AdWords customers. The information collected through the cookie is used to compile conversion statistics for AdWords customers who have opted in to conversion tracking. AdWords advertisers learn the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, they do not receive information that personally identifies users. We include third-party ads based on Google’s “DoubleClick” marketing service. DoubleClick uses cookies to enable Google and its partner sites to serve ads based on users’ visits to this site or other sites on the Internet. We also include third-party ads based on Google’s “AdSense” marketing service. AdSense uses cookies to enable Google and its partner websites to serve ads based on users’ visits to this website and other websites on the Internet. Another Google marketing service used by us is the “Google Tag Manager”, with the help of which further Google analysis and marketing services can be integrated into our website (e.g. “AdWords”, “DoubleClick” or “Google Analytics”). Further information on the use of data for marketing purposes by Google can be found on the overview page: https://www.google.com/policies/technologies/ads, Google’s privacy policy is available at https://www.google.com/policies/privacy available. If you wish to object to the collection by Google marketing services, you can use the setting and opt-out options provided by Google: https://www.google.com/ads/preferences.
8. Facebook social plugins
Our online offer uses social plugins (“Plugins”) of the social network facebook.com, which is operated by Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (“Facebook”). The Plugins can be recognized by one of the Facebook logos (white “f” on blue tile, the words “Like”, “Like” or a “thumbs up” sign) or are marked with the addition “Facebook Social Plugin”. The list and appearance of the Facebook Social Plugins can be viewed here: https://developers.facebook.com/docs/plugins/. When a user calls up a function of this online offer that contains such a plugin, his device establishes a direct connection with the Facebook servers. The content of the plugin is transmitted directly from Facebook to the user’s device and integrated into the online offer by the user. User profiles can be created from the processed data. We therefore have no influence on the extent of the data that Facebook collects with the help of this plugin and therefore inform the users according to our state of knowledge. By integrating the plugins, Facebook receives the information that a user has called up the corresponding page of the online offer. If the user is logged in to Facebook, Facebook can assign the visit to his or her Facebook account. When users interact with the plugins, for example, by pressing the Like button or posting a comment, the corresponding information is transmitted directly from your device to Facebook and stored there. If a user is not a member of Facebook, it is still possible for Facebook to find out his or her IP address and store it. According to Facebook, only an anonymized IP address is stored in Germany. The purpose and scope of the data collection and the further processing and use of the data by Facebook, as well as the relevant rights and setting options to protect the privacy of users, can be found in the Facebook data protection information: https://www.facebook.com/about/privacy/. If a user is a Facebook member and does not want Facebook to collect data about him or her via this online offer and link it to his or her membership data stored on Facebook, he or she must log out of Facebook and delete his or her cookies before using our online offer. Further settings and objections to the use of data for advertising purposes are possible within the Facebook profile settings: https://www.facebook.com/settings?tab=ads or via the US site https://www.aboutads.info/choices/ or the EU site https://www.youronlinechoices.com/. The settings are platform-independent, i.e. they are applied to all devices, such as desktop computers or mobile devices.
9. Facebook remarketing
Within our online offer, so-called “Facebook pixels” of the social network Facebook, which is operated by Facebook Inc, 1 Hacker Way, Menlo Park, CA 94025, USA, or if you are resident in the EU, Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (“Facebook”), are used. With the help of the Facebook pixel, Facebook is able to determine the visitors of our offer as a target group for the display of ads, so-called “Facebook Ads”. Accordingly, we use the Facebook pixel in order to display the Facebook Ads placed by us only to those Facebook users who have also shown an interest in our Internet offer. In other words, with the help of the Facebook pixel, we want to ensure that our Facebook ads correspond to the potential interest of the users and do not appear annoying. With the help of the Facebook pixel, we can also track the effectiveness of Facebook ads for statistical and market research purposes by seeing whether users are redirected to our website after clicking on a Facebook ad. The Facebook pixel is integrated directly by Facebook when you visit our websites and can store a so-called cookie, i.e. a small file on your device. If you then log in to Facebook or visit Facebook while logged in, the visit to our offer will be noted in your profile. The data collected about you is anonymous to us, so we cannot draw conclusions about the identity of the user. However, the data is stored and processed by Facebook so that a connection to the respective user profile is possible. The processing of the data by Facebook is carried out within the framework of Facebook’s Data Usage Policy. Accordingly, you can find more information on how the remarketing pixel works and generally on the display of Facebook ads in the Facebook Data Usage Policy: https://www.facebook.com/policy.php. You may object to the collection by the Facebook pixel and use of your data for the display of Facebook Ads. To do so, you can go to the Facebook page set up by Facebook and follow the instructions on the settings for usage-based advertising: https://www.facebook.com/settings?tab=ads or declare your objection via the US page https://www.aboutads.info/choices/ or the EU page https://www.youronlinechoices.com/. The settings are platform-independent, i.e. they are applied to all devices, such as desktop computers or mobile devices.
10. Newsletter
With the following information, we will inform you about the contents of our newsletter as well as the registration, dispatch and statistical evaluation procedure and your rights of objection. By subscribing to our newsletter, you agree to receive it and to the described procedures. Content of the newsletter: We send newsletters, e-mails and other electronic notifications containing advertising information (hereinafter referred to as “newsletter”) only with the consent of the recipients or a legal permission. If, in the course of registering for the newsletter, its contents are specifically described, they are decisive for the consent of the users. Our newsletters also contain the following information: our products, offers, promotions and our company. Double-Opt-In and logging: The registration to our newsletter is done in a so-called Double-Opt-In procedure. This means that after registration you will receive an e-mail asking you to confirm your registration. This confirmation is necessary so that no one can register with foreign e-mail addresses. The newsletter registrations are logged in order to be able to prove the registration process according to the legal requirements. This includes the storage of the registration and confirmation time as well as the IP address. Changes to your data stored by the shipping service provider are also logged. Dispatch service provider: Newsletters are sent by “” (hereinafter referred to as “dispatch service provider”). You can view the privacy policy of the shipping service provider here: . The e-mail addresses of our newsletter recipients, as well as their other data described in this notice, are stored on the servers of the shipping service provider. The dispatch service provider uses this information to send and evaluate the newsletter on our behalf. In addition, the shipping service provider may use this data according to its own information to optimize or improve its own services, e.g. for technical optimization of the dispatch and the presentation of the newsletters or for economic purposes to determine from which countries the recipients come. However, the mail-order service provider does not use the data of our newsletter recipients to write to them itself or pass them on to third parties. Registration data: To subscribe to the newsletter, all you need to do is enter your e-mail address. Statistical survey and analysis – The newsletters contain a so-called “web beacon”, i.e. a pixel-sized file that is retrieved by the server of the mailing service provider when the newsletter is opened. Within the scope of this retrieval, technical information such as information on the browser and your system, as well as your IP address and time of retrieval are initially collected. This information is used for the technical improvement of the services based on the technical data or the target groups and their reading behavior based on their retrieval locations (which can be determined by means of the IP address) or the access times. Statistical surveys also include determining whether newsletters are opened, when they are opened and which links are clicked. For technical reasons, this information can be assigned to individual newsletter recipients. However, it is neither our nor the dispatch service provider’s intention to observe individual users. The evaluations serve us much more to recognize the reading habits of our users and to adapt our content to them or to send different content according to the interests of our users. Cancellation/revocation – You can cancel the receipt of our newsletter at any time, i.e. revoke your consent. Your consent to its dispatch by the dispatch service provider and the statistical analyses will expire at the same time. A separate cancellation of the dispatch by the dispatch service provider or the statistical analysis is unfortunately not possible. You will find a link to cancel the newsletter at the end of each newsletter.
11. Integration of third party services and content
It may happen that within our online offer contents or services of third party providers, such as city maps or fonts from other websites are integrated. The integration of content from third party providers always requires that the third party providers are aware of the IP address of the user, as without the IP address they would not be able to send the content to the user’s browser. The IP address is therefore required to display this content. Furthermore, the providers of the third-party content may set their own cookies and process the users’ data for their own purposes. User profiles can be created from the processed data. We will use this content as sparingly and as far as possible to avoid data loss and will select reliable third-party providers with regard to data security. The following presentation provides an overview of third-party providers and their content, together with links to their data protection declarations, which contain further information on the processing of data and, in some cases already mentioned here, options for objection (so-called opt-out): – External fonts from Google, Inc. https://www.google.com/fonts (“Google Fonts”). The integration of the Google Fonts is done by a server call at Google (usually in the USA). Privacy policy: https://www.google.com/policies/privacy/, Opt-Out: https://www.google.com/settings/ads/. – Maps of the service “Google Maps” provided by the third party provider Google Ireland Ltd, Gordon House, 4 Barrow St,Dublin, D04 E5W5, Ireland. Privacy policy: https://www.google.com/policies/privacy/, Opt-Out: https://www.google.com/settings/ads/. – Videos of the platform “YouTube” of the third-party provider Google Ireland Ltd, Gordon House, 4 Barrow St,Dublin, D04 E5W5, Ireland. Privacy policy: https://www.google.com/policies/privacy/, Opt-Out: https://www.google.com/settings/ads/.
12. User rights and deletion of data
Users have the right to request information free of charge about the personal data we have stored about them. In addition, users have the right to correct incorrect data, revoke consents, block and delete their personal data and, in the event of the assumption of unlawful data processing, have the right to lodge a complaint with the competent supervisory authority. The data stored with us will be deleted as soon as they are no longer required for their intended purpose and the deletion does not conflict with any legal storage obligations.
13. Amendments to the data protection declaration
We reserve the right to change the privacy policy in order to adapt it to changed legal situations, or in case of changes in the service and data processing. However, this only applies with regard to declarations on data processing. Insofar as the consent of the users is required or components of the data protection declaration contain regulations of the contractual relationship with the users, the changes will only be made with the consent of the users. Users are asked to inform themselves regularly about the content of the data protection declaration. Status: 19.08.2020