My background: communication studies & journalism with over 20 years in marketing and advertising in the premium automotive industry.
My expertise includes brand management, digital strategy, integrated marketing and journalistic storytelling.
With my extensive network, I have always initiated and executed successful collaborative projects in a wide variety of fields – art, design, culture and business.
I am passionate about creative communication, digital transformation and innovative ideas along the customer journey.
My passion is to immerse myself in a wide variety of topics. I believe that in many products and brands, there is fascination, power and attraction. For these, I create unique brand experiences online and offline with my team.