ABOUT

We are an owner-managed communications agency based in Schondorf am Ammersee, near Munich.

Innovative strength is our core competence, making it our maxim and guiding principle at the same time.
Set Up is a collaborative model consisting of a studio, globally operating freelancers and independent cooperations.

Our corporate identity is unconventional and lives from creative anarchy, variety and diversity.
FARBE BLAU is agile, fast and progressive.

This is how we successfully shape communication for our clients and partners within the age of digital transformation.

CEO AND FOUNDER SINJA GRIMME

My background: communication studies & journalism with over 20 years in marketing and advertising in the premium automotive industry.

My expertise includes brand management, digital strategy, integrated marketing and journalistic storytelling.

With my extensive network, I have always initiated and executed successful collaborative projects in a wide variety of fields – art, design, culture and business.

I am passionate about creative communication, digital transformation and innovative ideas along the customer journey.

My passion is to immerse myself in a wide variety of topics. I believe that in many products and brands, there is fascination, power and attraction. For these, I create unique brand experiences online and offline with my team. 

REFERENCE FROM MY TIME AT BMW

Fotocredit: Julian Kroehl
Filmcredit: LG 42