ABOUT

We are an owner-managed communications agency based in Inning am Ammersee, near Munich.

Innovative strength is our core competence, making it our maxim and guiding principle at the same time. Our team is made up of marketing and communications strategists, web designers, content creators and social media experts.

Our corporate identity is unconventional and lives from creative anarchy, variety and diversity.
FARBE BLAU is agile, fast and progressive.

This is how we successfully shape communication for our clients and partners within the age of digital transformation.

THE TEAM

SINJA GRIMME | CEO & FOUNDER

My background: communication studies & journalism with over 20 years in marketing and advertising in the premium automotive industry.

My expertise includes brand management, digital strategy, integrated marketing and journalistic storytelling.

I am passionate about creative communication, digital transformation and innovative ideas along the customer journey.

My passion is to immerse myself in a wide variety of topics. I believe that in many products and brands, there is fascination, power and attraction. For these, I create unique brand experiences online and offline with my team. 

SONJA KERKER | CREATIVE DIRECTOR

Being creative with text, images and design and focusing on innovative brand communication has always been my passion.

As Creative Director, I design visionary campaigns that give brands a unique visual identity and voice. It is important to me to pick up on current trends in line with the spirit of the times and at the same time consistently implement the respective brand strategy. I am passionate about ensuring that our effective concepts can be successfully implemented both online and offline.

CHRISTINA SCHOLL | MARKETING DIRECTOR

Through my decades of experience in various companies, both in the automotive and pharmaceutical sectors, I have built up in-depth knowledge of 360° marketing.

My focus is on developing effective brand and communication strategies. In doing so, I look at each brand individually and work out its unique identity.

With my creative mindset and an open eye for trends and market movements, I develop individual strategies that strengthen brands in the long term.

KATRIN KAINDL | JUNIOR MARKETING DIRECTOR

After my apprenticeship as an audiovisual media specialist in a large media company, I am now deepening my specialist knowledge by studying for a B.A. in Media Design alongside my job.

My focus at FARBE BLAU is on project management, storytelling, content creation of photo, film and text, as well as the development and design of meaningful presentations and web presence.

I combine strategic thinking with creative approaches to implement projects in various industries in a targeted manner.

LISA SPIETH | SOCIAL MEDIA

My focus is on social media management, editorial activities, creative storytelling and targeted campaign planning. I develop and design cross-media concepts and oversee their implementation.

My extra-occupational studies in Communication & PR (B.A.) enable me to continuously expand and deepen my specialist knowledge.

In my work, I focus on effective communication in order to sustainably increase reach.

MARIA KOBAS | SOCIAL MEDIA

At FARBE BLAU, my tasks lie in the various areas of online marketing, with a focus on social media management. Thanks to my part-time studies in online marketing (B.A.), I can deepen my specialist knowledge in a targeted manner.

I also work on the development and implementation of brand strategies in order to define long-term marketing goals and develop effective campaigns.

KARIN KÜHNL | TEXT & PR

In decades of self-employment as a court expert, I have constantly developed my solution-oriented thinking skills and my keen sense of language.

At FARBE BLAU I can apply my skills to the creative form of copywriting. My strengths are my talent for organization, a feel for what clients want and a passion for perfection.

My approach: success is a combination of experience and the joy of doing things.

MAYA HECKELMANN | CULTURE & SOCIAL MATTERS

My background: Art history expertise paired with 30 years of work experience as an art mediator at the Pinakotheken in Munich and currently as museum director of the Künstlerhaus Marktoberdorf.

Born as an artist’s daughter with a great passion for art, I always bring creative ideas into various work processes and manage various art and cultural sponsorship projects.

ALESSANDRO SERAFINO | DESIGNER

As a graduate graphic designer (FH), I have many years of experience in editorial, corporate and brand design. 

Typography, color theory, form and trends are the cornerstones of my work. Design and attention to detail are my passion. For me, creativity means approaching projects with curiosity and openness.

My favorite motto: Better is always possible!

SIMON STEFANI | CEO & FOUNDER EVO 7 GmbH

As an editor and editorial manager for many years, I have conceived and realized numerous film projects such as image and industrial films.
I have more than 20 years of experience in the field of digital film and video editing with extensive expertise in format development and experiental marketing.
I am also managing partner of the camera rental company Licht & Ton KLT GmbH and therefore work with the company’s own technology and equipment.

IMPRESSIONS

Fotocredits: Anja Ostermann | Katrin Kaindl | FARBE BLAU

REFERENCE FROM MY TIME AT BMW

Fotocredit: Julian Kroehl
Filmcredit: LG 42