Passing on knowledge: The power of expertise   

In today’s world of constant change, knowledge is one of the most valuable resources we possess and can share. Not only acquiring knowledge, but also passing it on to others is crucial for individual and collective success.   

Through my many years of experience in marketing and advertising in the premium automotive industry and my expertise in brand management, digital strategy, integrated marketing and journalistic storytelling, I am able to pass on specialist knowledge to others.  

Knowledge as the key to success  

Knowledge is not static – it is alive and constantly evolving. In our fast-moving digital world, it is essential to stay up to date at all times. But what good is the best knowledge if it is not shared? As Udo Keller once said:   

“Sharing knowledge means sharing a treasure without making it smaller. Sharing knowledge means creating wealth from poverty.”  

With FARBE BLAU, I have specialized in developing and implementing creative communication and brand strategies. However, I can also use my expertise to inspire, encourage and empower others to achieve their own success through coaching and workshops.  

Coaching in various industries  

I have had the pleasure of working with many well-known companies and passing on my expertise in the form of coaching sessions and workshops.   

W&V Masterclass: I am part of the W&V Masterclass team of experts who provide insights into content marketing practice. My focus is on the following topics:   

• Finding the core story for companies  
• Customer centricity  
• Video & content production

Akademie der Deutschen Medien  

In cooperation with the Akademie der Deutschen Medien, I was able to support other companies in employee training.   

ERGO Group AG: The workshop was on the topic of “Digital Communication” with a focus on:   

• Website and social media   
• Strategies, formats & content development  
• The use of videos in PR   

Refugio Munich: I introduced the employees of Refugio Munich to the success factor of storytelling. The focus was on   

• Storytelling types
• Customer Centricity   
• Channels & target groups
• Content creation for the special case of donation appeals

EnBW: For EnBW, I was able to conduct the ambassador program in a two-day deep dive session on storytelling. Also in focus:   

• Corporate influencers 
• Current trends   
• Employer branding 

The art of passing on knowledge  

Passing on knowledge is an art. It’s not just about presenting facts and data, but about inspiring people and picking them up emotionally.  

My workshops are characterized by interactivity and practical relevance. Instead of dry theory, the focus is on creative approaches and practice-oriented exercises. This approach enables me to make complex topics tangible and promote sustainable learning.   

Conclusion: Sharing the power of knowledge  

At a time when the world of work is changing rapidly, it is more important than ever to share and pass on knowledge. I can proudly say that my work with well-known companies and organizations is a good example of how knowledge transfer can work in practice.  

Sharing knowledge is one of the most important investments we can make – not only for our own success, but also for the success of those around us.