RD Unique Places is the umbrella brand for the hospitality concepts managed by RD Gastro. It brings together hotels, restaurants, event venues and unique retreats that share a common commitment to hospitality, cuisine, design and quality. The portfolio includes, amongst others, the PURS Luxury Boutique Hotel, the Michelin-starred restaurant PURS Nordic Japanese, the YOSO Asian Comfort Food restaurant, the Italian restaurant Ai Pero Authentic Italian Restaurant, the Classic Boutique Hotel Am Ochsentor, the Landgasthof Hammesmühle and the Convent.

The philosophy of RD UNIQUE PLACES is based on the aim of creating authentic places with individual character and timeless aesthetics. This approach has its origins in the PURS in Andernach, which was developed in collaboration with the internationally renowned designer Axel Vervoordt and is shaped by the concept of wabi-sabi.

Awards such as the Michelin star for the PURS restaurant, as well as membership of Relais & Châteaux and Quality Lodgings, underline the brand’s high standards of quality.

Agency services in detail:

• Strategic development and positioning of the umbrella brand RD UNIQUE PLACES
• Design of the brand architecture and brand identity
• Development of a style guide and brand identity
• Website design and implementation; website relaunch
• Content creation and social media management (LinkedIn & Instagram)
• Strategic PR and media relations
• Communication support for new openings, awards and corporate developments
• Positioning of RD UNIQUE PLACES as a hospitality brand in the premium segment
• Ongoing digital and print communication campaigns for the umbrella brand and its sub-brands
• Organisation and supervision of photo and film shoots
• Performance marketing via Meta Ads